Helix™

Enterprise Technology Adoption Cycle (ETAC)

If you’re doing the work of strategic CX, you need a customer journey map as context for the end-to-end customer experience.

WideOpen’s ETAC has been built from years of collaboration and study with customers, partners, enterprise technology firms up and down the stack, and industry experts. It’s a customer-centric, actual, and authentic view of what customers do across the lifecycle.

Public version; private version contains 247 unique customer activities and metadata across the six stages.

ETAC serves as a foundational starting point for myriad B2B vendor efforts, including:

  • Customer / CX strategy and planning

  • Content architecture

  • Relationship management

  • Cross-functional alignment

  • New experience development

  • Sales and marketing funnel alignment

  • Cultural change

ETAC is an essential cornerstone for any high performing CX organization.